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A/B testing

Drive revenue with
paywall A/B testing

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No credit card needed
No setup

Test products

Configure different prices, trial periods, promo offers and more in Adapty without app releases.

  • Use your own paywall design with Adapty products' distribution
  • Build paywall design with Adapty templates without designer and¬†developer

Target users

Run A/B testing for any group of users. For example, run test only for new users from US with iOS 13 and English language.

Measure test results

Using math and statistics Adapty calculates your A/B test results for paywalls both in terms of conversion and revenue.

Design paywalls


Create beautiful paywalls and test them without app release with Templates. Match your design guidelines with customizable layouts, fonts, colors, texts and images.

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