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A/B testing

Drive revenue with
paywall A/B testing

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No credit card needed
No setup
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Test products

Configure different prices, trial periods, promo offers and more in Adapty without app releases.

  • Use your own paywall design with Adapty products' distribution
  • Build paywall design with Adapty templates without designer and developer

3+ steps to start with Adapty SDK

The access level allows you to provide the user with the necessary functionality within the subscription

The access level allows you to provide the user with the necessary functionA product is a subscription with an access level and a specified periodality within the subscription

Paywall is a set of products.

A/B test allows you to determine the most profitable option and find the price that performs better

All the necessary infrastructure

Target users

Run A/B testing for any group of users. For example, run test only for new users from US with iOS 13 and English language.

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Measure test results

Using math and statistics Adapty calculates your A/B test results for paywalls both in terms of conversion and revenue.

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Design paywalls


Create beautiful paywalls and test them without app release with Templates. Match your design guidelines with customizable layouts, fonts, colors, texts and images.

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